Fixed price
Outcomes and milestones agreed upfront. No hourly surprises. You know exactly what you're getting before we start.

Do AI is built to solve problems by bridging the gap between problem solvers and AI. Teaming up to build cool sh*t.
Our founders came from product, data, and enterprise. After years building inside real organisations, they watched the same failure repeat: AI treated as a technology problem when it's always a people-and-context problem — pilots that never reached production, tools nobody used.
Do AI was founded to bring product, data, and engineering together — starting with understanding people and problems, then building systems that work in the real world and stay working after handoff. We believe that capability should reach beyond organisations with the right network or budget. DIY Easy Read, built for the disability sector, is one example.
Our value isn't just technical depth — it's judgment: knowing what's worth building, when not to build, and being honest about both.
Behind every Do AI engagement is a fullstack team with deep expertise across design, product, engineering, data, and security. Here's what we bring to every project.
UX Design
User research, jobs-to-be-done mapping, and usability testing with real users — validated flows before a line of code is written.
UI & Brand
Production-ready, mobile-first interfaces delivered as a complete design system — not mockups that die in Figma.
Product Strategy
We determine what to build, in what order, and for which customer — validated problem statement, prioritised roadmap, go-to-market sequencing.
Software Development
Fullstack production systems across web, mobile, and API — clean architecture, deployed to production, code you own outright.
AI & LLM Integration
LLMs, vision, and voice integrated directly into production software — RAG pipelines, prompt engineering, model orchestration, built in from day one.
Data Engineering
Data architecture, ETL/ELT pipelines, and analytics layers built at project start — so AI features have reliable, well-structured inputs from first release.
Data Science
Predictive modelling, anomaly detection, and recommendation systems that move clients from raw data to decisions that act automatically.
Security
Threat modelling, secure API design, and role-based access control built in by default — auditable, compliant systems for production environments.
Different ways to work with us — depending on your stage and how deep you want the partnership to go.
Outcomes and milestones agreed upfront. No hourly surprises. You know exactly what you're getting before we start.
For the right opportunities, we co-invest — absorbing part of upfront cost in exchange for equity or revenue share.
For organisations needing ongoing technical direction without a full-time hire. A retainer that scales with your needs.
We build our own products and our own tools. We understand product-market fit because we build for ourselves.
Got a business challenge or a product idea but not sure if AI is the answer? Let's sound it out — what's feasible, what's hype, and where to start.