Fixed price
Outcomes and milestones agreed upfront. No hourly surprises. You know exactly what you're getting before we start.

Do AI is a Wellington-based AI product studio. We don't start with technology — we start with understanding, and build AI around the people it matters to.
No commitment — just a conversation. See if we're a fit.

Are you looking to build your first product?

Need AI that fits how your team actually works?

Know AI matters but work hasn't changed yet?
Different ways to work with us — depending on your stage and how deep you want the partnership to go.
Outcomes and milestones agreed upfront. No hourly surprises. You know exactly what you're getting before we start.
For the right opportunities, we co-invest — absorbing part of upfront cost in exchange for equity or revenue share.
For organisations needing ongoing technical direction without a full-time hire. A retainer that scales with your needs.
We build our own products and our own tools. We understand product-market fit because we build for ourselves.
We design the day around how your team actually works — your data, your tools, your customers. Every person leaves with working AI in a real workflow, not notes about what's possible.

Our founders came from product, data, and enterprise. They started Do AI after seeing the same pattern everywhere: AI treated as a technology problem, when it's always a people-and-context problem.
We bring product, data, and engineering together to build systems that work in the real world — and stay working after handoff. Our value is judgment: knowing what's worth building and when not to.

Instant property insight before expensive reports — flood risk, zoning, and council data in plain English.

How we built an AI web app that converts documents into Easy Read formats in minutes, slashing per-document costs from thousands to around $20.
Building inventory software for how plant nurseries really work.
Got a business challenge or a product idea but not sure if AI is the answer? Let's sound it out — what's feasible, what's hype, and where to start.
